Dear Valued Member,
On behalf of GHS Federal Credit Union, we would like to inform
you that we have a Fresh Look! As GHS
strives to appeal to a broader range of members in our community,
we've freshened up our look to better distinguish GHS within our
competitive marketplace.
GHS began this initiative in late 2008. What does
GHS signify? GHS's tagline represents who we are and
what we offer, "The Relationship of a Lifetime." GHS
promises to offer genuine, personal, friendly and progressive
service to you, our member. We continue to value your
relationship with the credit union, while generating financial
growth.
So what does GHS's Fresh Look
mean? It is traditional with a twist. The
centered orientation connotes stability, and the serif typeface
imparts a financial look and feel. The red-accented bar in
the "H" holds the logo together, reflecting the bond between the
credit union, its members, and the community. Red squares
frame "Federal Credit Union," visually suggesting strength, as well
as the promise that everything a member might need is contained
within the GHS's family of products and services. Working in
tandem with the financial look and feel, the contrast and boldness
of the red and black makes a statement about the institution's
different take on service, visually stating that GHS is not your
ordinary financial institution.
This fresh look emulates GHS's
Mission to deliver high-caliber member service and
to offer a wide array of products and services to help you achieve
your financial goals throughout your lifetime! We want to
make sure that you always think of GHS first for all your financial
needs.
GHS has already begun transitioning our revised logo and color
scheme into our operations. We hope that you will always
think of GHS when you see our Fresh Look! We
thank you for being a loyal GHS member!
Respectfully,
Leonard Lindenmuth, Chairman Board of
Directors
Rico Bautista, President & CEO